One of the reasons many people are not successful in generating passive income is that their web pages do not rank on the first page of the search engine results page (SERP). There are many factors involved in enhancing SERP ranking. One of them is search engine optimization (SEO).
Effective SEO will bring you organic (free) targeted website traffic from internet users by them typing search queries (relevant keywords) into search engines. There are three major search engines: Google, Yahoo, and Bing. Google is the largest of the three and is the leader in setting SEO standards and practices.
Generally, there are five steps to creating your website. They are: 1. planning, 2. design, 3. development, 4. SEO, and 5. launch of your website on the internet. Keep these in mind so that you smoothly work from one step to another. Equally important, each step when properly done will helpful to users, and to search engine indexing.
SEO will send free targeted visitors (your potential customers) to your website. This is why SEO is important to your website. SEO helps you to generate passive income from highly targeted visitors–and you are not paying for the traffic.
In a way SEO results in you getting free, quality “advertising” when your website is listed in a search list by Google, Yahoo, or Bing–especially when your website ranks among the top 10 search results. Therefore, SEO is a subject you want to master.
Pretty Please Passive Income.com is discussing SEO now because in reality it affects all of five steps for creating a website. SEO is often ignored or done badly. However with the correct use of SEO, you could rank higher than your competitors and will benefit from highly targeted free web traffic.
Below are some very useful SEO definitions to help you understand SEO and how it benefits your website:
301 Redirect: This is a permanent redirect that lets search engines know a web page or website has been deleted, or permanently moved to a new location. A 301 redirect often includes the web address or its hyperlink (permanent redirect) to where the URL has been moved.
404 Error, ‘Not Found Page’: A standard computer network error message that indicates that the server could not find what was requested by the user in the search query.
Alt Tag: This is text describing an image. An alt tag should include a keyword, if appropriate. An alt tag is helpful for the visually impaired. The screen reader will read aloud the text written in the Alt tag.
Analytics: This is a tracking software that provides statistical information on a website about traffic, keywords, etc. that is useful for SEO, and marketing purposes.
Anchor text: This is the hyperlinked text (clickable text) to a linked page. Anchor text should be written with the relevant keywords that are appropriate for the linked page.
Authority Page: This is determined by a logarithmic scale (analyzing keywords, traffic, links, content, etc.) to determine the ranking of a webpage. An authority page will have a very high SERP ranking
Backlink: This is a link coming into a web page from another website. For search engine indexing, the greater the number of backlinks (based on relevant keywords), then the higher the SERP rank for that page because the many backlinks indicate that it is an authority page.
Black Hat SEO: These are SEO practices that violate Google's webmaster guidelines by artificially enhancing SERP to quickly increase page rank. Such practices can result in the offending website being banned by Google and the offending website not appearing in the search results.
Blog Monetization: This is to convert an asset (valuable item) into cash, typically by selling the asset (for example ads, services, physical products, and affiliate product).
Blog/Weblog: This is a website which regularly updates its content (posts) which are typically displayed with the most recent post appears first.
Google: The leading search engine. It helps establish the standards for good SEO standards and practices.
Indexing: The process of a search engine collecting and storing data about a website to provide accurate information for search inquiries.
Keyword: This is a word or phrase that describes a product, service, or brand. Keywords are used in search queries by users, and by search engines for indexing.
Link: This is a word or phrase that cross reference to other documents or files internally or externally. An internal link is within the website such as a navigation bar. An external link is outside of the website and link to another website. Links should contain keywords, and be clear and helpful for users, and for search engines indexing.
Meta tag: This is a brief description of a web page that will appear on a SERP as a short description of a web page. There is a SEO debate whether a meta tag is useful. It is probably best to keep the meta tag rich in relevant keywords but short (160 characters or less).
Rank: This is the search query numbered placement in search results list. Generally, the goal is to rank on the first page of the SERP, preferably in the top ten.
Rel=Canonical: This tag may prevent Google from viewing a page as containing duplicate content, and thus might help prevent the adverse effect duplicate pages have on SERP ranking.
Responsive Web Design (RWD): This is a mobile device-friendly design. A RWD which meets Google’s SEO standards for mobile devices will rank higher since more searches are done on mobile devices than desktop computers.
Search Engine: This is computer software that identifies keywords or phrases in an internet document based on the search query provided by the user.
SEO (Search Engine Optimization): This consists of methods and practices to increase the ranking of a web pages to the top of the SERP since most users will only visit pages listed on the first page of a SERP.
SERP (Search Engine Results Page): The list generated after a user types a search query into a search engine (for example, the Google search engine list of search results).
Server: This is a computer that provides data to other computers.
Site speed: This is how quickly a website page loads. Quick page speeds enhance the users’ experience, also enhances higher SERP for the website.
Sitemap / XML Sitemap: A taxonomy/outline of a website's content to help users and search engines find information quickly. XML Sitemap differs from a sitemap because it can communicate with search engines (for example: letting the search engines know the website has new or modified information).
Social Tags: Such hyperlinked tags on a web page to these social tags (such as Facebook, LinkedIn, and Pinterest, Twitter etc.) will enhance the ranking for a web page.
Title Tag: A page title, or document title that is often used by search engines as the title of a search listing on the SERP. A well-written, keyword rich title tag will help users and search engines to understand what the web page is about.
URL (Uniform Resource Locator): This is the global address of documents or resources on the internet.
User experience: This is a website that is easy to navigation, informative, and understandable.
White Hat SEO: These are SEO practices that are in compliance with of Google’s webmaster guidelines.
WordPress Category and Tags: The properly categorizing and tagging of posts in WordPress to enhance the user's experience, and also to assist in search engines correctly indexing a website's information.
The above definitions are just the first steps to understanding SEO. A first page ranking in a Google search results list might not happen overnight.
But over time, first page ranking is possible with good SEO standards and practices. To help you, there will be SEO training and exercises in the Pretty Please Passive Income.com training program. To be among the first to be notified of this training, please join our email mailing list.
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