This dictionary section contains some of the terms defined in the Glossary sections of our blog articles.
301 Redirect: This is a permanent redirect that lets search engines know a web page or website has been deleted, or permanently moved to a new location. A 301 redirect often includes the web address or its hyperlink (permanent redirect) to where the URL has been moved.
404 Error, ‘Not Found Page’: A standard computer network error message that indicates that the server could not find what was requested by the user in the search query.
Alt Tag: This is text describing an image. An alt tag should include a keyword, if appropriate. An alt tag is helpful for the visually impaired. The screen reader will read aloud the text written in the Alt tag.
Analytics: This is a tracking software that provides statistical information on a website about traffic, keywords, etc. that is useful for SEO, and marketing purposes.
Anchor Text: The anchor text is the highlighted, hyperlinked text for a given link. This is the hyperlinked text (clickable text) to a linked page. Anchor text should be written with the relevant keywords that are appropriate for the linked page.(Please Read: Wikipedia article on “Anchor Text“).
You should avoid using generic links words like “ click here” or “next” for anchor text. You want to make it easy for Google’s search engine to determine that the backlink from the external website to your website is relevant to the content of your web page. Use a specific, relevant keywords in the anchor text.
There are different classifications of anchor text that are used within the search engine optimization community (SEO) which include (but are not limited to) the following:
- Exact Match:an anchor that is used with a keyword that mirrors the page that is being linked to. Example: “search engine optimization” is an exact match anchor because it's linking to a page about “search engine optimization
- Branded: brand that is used as the anchor. “Pretty Please Passive Income” is a branded anchor text.
- Naked:URL that is used as an anchor. “www.prettypleasepassiveincome.com” is a naked link anchor text.
- Natural: anchor tex that is a SEO-friendly synonym or contextual text of the page topic that Google algorithms will consider for determining page rank.
- Generic: generic word or phrase that is used as the anchor. “Click here” is a generic anchor. Other variations may include “go here”, “visit this website”, etc.
- Images: whenever an image is linked, Google wi;; use the “ALT” tag as the anchor tag.
Authority Page: This is determined by a logarithmic scale (analyzing keywords, traffic, links, content, etc.) to determine the ranking of a webpage. An authority page will have a very high SERP ranking
Backlink: This is hyperlink from an external website to your website. The goal is to have relevant, high quality backlinks. For search engine indexing, the greater the number of backlinks (based on relevant keywords), then the higher the SERP rank for that page because the many backlinks indicate that it is an authority page.
Bad Neighborhood: This phrase refers to websites which search engines consider as low quality or have violated search engine guidelines. Such websites include “casino,” and the like.
Black Hat SEO: These are SEO practices that violate Google's webmaster guidelines by artificially enhancing SERP to quickly increase page rank. Such practices can result in the offending website being banned by Google and the offending website not appearing in the search results.
Blog / Weblog: This is a website which regularly updates its content (posts) which are typically displayed with the most recent post appears first.
Blog Monetization: This is to convert an asset (valuable item) into cash, typically by selling the asset (for example ads, services, physical products, and affiliate product).
Broken Links/Defective Links: Such links are like roads that lead to nowhere instead of leading back to your website or to relevant information. This can occur when the address of a web page has changed. They lower the quality of your website; and also wastes “Link Juice” (see below).
Code: This is generally computer programming.
Content: The expression of ideas through writing, video, etc.
Duplicative Content: This refers to websites with very similar content. It could result in lower page ranking or possibly Google viewing the websites as part of a “Link Farm” or part of a “Private Blog Network” (see below).
Functionality: This is a specific computer programming purpose or routine (such as creating a calendar, improving website security, etc.)
Google: The leading search engine. It helps establish the standards for good SEO standards and practices.
Hosting Company/Web Hosting Company: Companies that allow individuals and organizations to make their websites accessible on the internet by providing space on a server (a computer that provides data to other computers) and by providing connectivity (connecting devices so to allow the transfer of data back and forth) usually in a data center.
Indexing: The process of a search engine collecting and storing data about a website to provide accurate information for search inquiries.
Interlinking on Same IP Address: This could result in lower page ranking. Google might view this as being a scheme to unnaturally increase page ranking.
Keyword: This is a word or phrase that describes a product, service, or brand. Keywords are used in search queries by users, and by search engines for indexing.
Link: This is a hyperlink that links web pages, images, documents, etc. Typically, it is a word or phrase that cross reference to other documents or files internally or externally. An internal link is within the website such as a navigation bar. An external link is outside of the website and link to another website. Links should contain keywords, and be clear and helpful for users, and for search engines indexing.
Link Building Campaign: A focused effort to increase your backlinks by consistently working to add backlinks to your website.
Link Farm: Usually a link seller makes promises of many backlinks to your website. But, it is a link building scheme involving low quality links from external websites with the goal of unnaturally, and quickly increasing page rank. Link farms might be severely penalized by Google including being banned.
Link Juice: Link juice is the ability of internal and external links to increase page rank because Google’s algorithms view websites with many links as being popular and trustworthy.
Link Types: There are various types of link that include:
1. Editorial link: natural results from your high quality content; such links are organic and not paid or or requested.
2. Image link: images that are hyperlinked to your specific url.
3. Resource link: links visitors to beneficial information.
4. Social bookmarking link: centralized online storing service which allows members to share bookmarked links.
5. Acquired links (see the terms below):
a. Reciprocal links: mutually exchanged links (which search engines might ignore).
b. signature links: forum communities which allow outbound links in the member signature of comment.
c. Blog comments links: leaving a relevant, keyword rich comment on another blogger's website (sometimes search engines ignore such comments but you will get targeted traffic when visitors click the link to your web page).
d. Directory links: List of websites by categories, listing can be free or paid.
As stated earlier, you want to avoid reciprocal links (exchanging links) to avoid being penalized by search engines.
Meta tag: This is a brief description of a web page that will appear on a SERP as a short description of a web page. There is a SEO debate whether a meta tag is useful. It is probably best to keep the meta tag rich in relevant keywords but short (160 characters or less).
Monetized Website: This is to convert an asset (valuable item) into cash, typically by selling the asset (for examples ads, physical products, and affiliate product).
Page Rank: This is a Google algorithm which help determine the popularity of a page by the number of relevant, high quality backlinks.
Plugin: This is a software that adds a specific feature to an existing computer program so that a website can be customized without an end user having to know how to write the computer code (examples of plugins: website security, Pinterest buttons on images, and PayPal checkout). (Also see “Functionality” above.)
Private Blog Network (PBN): This is a scheme similar to a Link Farm except you control it. The goal of a PBN is to unnaturally increasing page rank. Google likely will penalize PBNs when detected.
Quality Backlink: This is an external link, preferably from an external high authority website, to your site using relevant keywords to your web page.
Rank: This is the search query numbered placement in search results list. Generally, the goal is to rank on the first page of the SERP, preferably in the top ten.
Rel=Canonical: This tag may prevent Google from viewing a page as containing duplicate content, and thus might help prevent the adverse effect duplicate pages have on SERP ranking.
Responsive Web Design (RWD): This is a mobile device-friendly design. A RWD which meets Google’s SEO standards for mobile devices will rank higher since more searches are done on mobile devices than desktop computers.
Search Engine: This is computer software that identifies keywords or phrases in an internet document based on the search query provided by the user.
SEO (Search Engine Optimization): This consists of methods and practices to increase the ranking of a web pages to the top of the SERP since most users will only visit pages listed on the first page of a SERP.
SERP (Search Engine Results Page): The list generated after a user types a search query into a search engine (for example, the Google search engine list of search results).
Server: This is a computer that provides data to other computers.
Site speed: This is how quickly a website page loads. Quick page speeds enhance the users’ experience, also enhances higher SERP for the website.
Sitemap / XML Sitemap: A taxonomy/outline of a website's content to help users and search engines find information quickly. XML Sitemap differs from a sitemap because it can communicate with search engines (for example: letting the search engines know the website has new or modified information).
Social Tags: Such hyperlinked tags on a web page to these social tags (such as Facebook, LinkedIn, and Pinterest, Twitter etc.) will enhance the ranking for a web page.
Themes: This allows the end user to change the look and functionality of a WordPress website without altering the content of the website.(Also see “Functionality” above.)
Title Tag: A page title, or document title that is often used by search engines as the title of a search listing on the SERP. A well-written, keyword rich title tag will help users and search engines to understand what the web page is about.
Traffic: This is the number of visitors and the number of pages they visit on a website.
URL (Uniform Resource Locator): This is the global address of documents or resources on the internet. This is the specific global address of document or resources on the internet for example, prettypleasepassiveincome.com/blog-archive).
User experience: This is a website that is easy to navigation, informative, and understandable.
White Hat SEO. These are SEO practices that are in compliance with of mainly Google’s guidelines. These SEO techniques that follow search engines policies and avoid getting their website penalized or banned.
Widget: This is a small application with limited functionality that can be installed and executed within a web page by an end user. Examples of the vast range of widgets often take the form of on-screen devices such as clocks. daily weather, phone books, and more. (Also see “Functionality” above.)
WordPress Category and Tags: The properly categorizing and tagging of posts in WordPress to enhance the user's experience, and also to assist in search engines correctly indexing a website's information.
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