This infographic explains the 7 steps in the online affiliate marketing process.
AFFILIATE MARKETING PROCESS
Affiliate Marketing is an internet system which typically requires an Affiliate to join an Affiliate Network. Then, the Affiliate Marketing process kicks in.
The Affiliate Marketing process allows the Affiliate to receive a commission for referring its visitors to purchase another company’s product. Appropriately, this product is called the “affiliate product.”
Below is an explanation of the key participants and their roles in the Affiliate Marketing Process.
- Affiliate Network
Affiliate: A person or company that markets the affiliate product and receives a commission on a confirmed purchase by a Visitor. This purchase is tracked with the Affiliate's link from the Affiliate Network.
The marketing skills of the Affiliate assists in increasing the sales of the affiliate product.
Visitor/Customer: The person who arrives on the Affiliate’s website, sees the affiliate product advertising/marketing, and makes a purchase. Once the Visitor makes a purchase, the Visitor is “converted” to a Customer.
Affiliate Network: A third-party intermediary between the Merchant and the Affiliate. It makes it easy for Affiliates to join many affiliate programs within one website.
This network also records the purchase transactions of the affiliate product. It then sends this information to the Merchant for confirmation before the commission it is paid to the affiliate.
Merchant: This is the person or business that creates or owns the affiliate product. The merchant is responsible for designing the affiliate product’s advertising.
The advertising is designed to help “convert” the Affiliate’s website Visitor into a Customer.
The Merchant also confirms the purchase transactions received from the Affiliate Network. This confirmation allows the Affiliate to be paid a commission.
(NOTE: Sometimes a Merchant will have an Indie Program. This is an independent, in-house affiliate program. Such affiliate programs are independent of a third-party Affiliate Network.)
HOW AFFILIATE MARKETING WORKS: EXPLAINED IN 7 EASY STEPS
Step1: Affiliate display a trackable ad, link, or banner for an affiliate product on his website.
Step2: Visitor clicks the ad, link, or banner.
Step3: Visitor (through the tracking link) is sent to Merchant’s online store.
Step4: Visitor purchases the affiliate product. (Note: This purchase “converts” the Visitor into a Customer).
Step 5: Affiliate Network records the Customer’s purchase transaction.
Step 6: Merchant confirms the Customer’s purchase transaction.
Step 7: Affiliate receives a commission based on the confirmed purchase.
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